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360 Detailing Eau Claire SEO Project

Project type

SEO Boost

Date

July 2024 - Current

Location

Eau Claire

Role

SEO Analyst

Project Overview:

Site Solvers was engaged to elevate the search engine visibility for 360 Detailing, a mobile car detailing service in Eau Claire. Over several months, we successfully improved the average keyword ranking from position 26 to 5.18. This notable enhancement in rankings significantly boosted the website’s search engine visibility and local traffic.

SEO Phases:

SEO Analysis and Strategy:

Keyword Research: Identified high-impact keywords related to car detailing services in Eau Claire.

Competitor Analysis: Reviewed competitors’ SEO strategies to understand their market positioning and performance.
On-Page Optimization:

Keyword Integration: Strategically incorporated targeted keywords throughout website content to improve search rankings.

Meta Tags and Descriptions: Created compelling meta titles and descriptions for each page to increase click-through rates.

Content Optimization: Enhanced website content with relevant keywords, optimized internal linking, and included clear calls-to-action.

Technical SEO:

Site Structure and Navigation: Refined site architecture to facilitate better crawling and indexing by search engines.
Mobile Optimization: Ensured full optimization for mobile devices, enhancing both user experience and SEO performance.

Page Speed Optimization: Implemented measures to improve page load times, contributing to better site performance.
Local SEO:

Google My Business Optimization: Set up and optimized the Google My Business profile to enhance local search visibility.

Local Citations: Maintained consistency of business information across various local directories and platforms.

Key Features:

Targeted Keyword Strategy
On-Page Optimization
Technical SEO Improvements
Local SEO Enhancements
Results:

Keyword Position Improvement: Increased average keyword ranking from position 26 to 5.18, marking a substantial improvement.

Top 10 Keyword Rankings: Achieved top 10 search rankings for all targeted keywords, leading to greater visibility and higher click-through rates.

Enhanced Local Visibility: Boosted local search traffic and visibility in Eau Claire, resulting in more inquiries and service bookings.

Increased Organic Traffic: Significant growth in organic traffic, reflecting the effectiveness of our SEO strategies in attracting relevant visitors.

Improved Conversion Rates: Enhanced website usability and content relevance led to higher engagement and increased conversions, including more appointment bookings and client inquiries.

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