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Heirloom Custom Homes Eau Claire SEO Project
Location
800 Wisconsin St, Eau Claire, WI 54703
Project type
Keyword Ranking
Date
March 2023 - Current
Role
Lead SEO Analysts
Project Overview:
Site Solvers was engaged to enhance the search engine visibility for Heirloom Custom Homes. Since January, we achieved a notable improvement in keyword rankings, with average keyword positions rising from 45 to a peak of 5.05, a 797% increase in 15 key words. All targeted keywords have now secured positions in the top 15 search results. This resulted in a substantial increase in search engine visibility and local traffic.
SEO Analysis and Strategy:
Keyword Research: Identified relevant keywords for the custom home building industry and the Eau Claire area.
Competitor Analysis:
Analyzed competitors to understand their SEO strategies and performance.
On-Page Optimization:
Keyword Integration:
Optimized website content with targeted keywords for better search engine rankings.
Meta Tags and Descriptions:
Crafted engaging meta titles and descriptions for each page to improve click-through rates.
Content Optimization:
Enhanced page content with relevant keywords, internal linking, and clear calls-to-action.
Technical SEO:
Site Structure and Navigation: Improved site architecture for better crawling and indexing by search engines.
Mobile Optimization:
Ensured the website was fully optimized for mobile devices to enhance user experience and SEO performance.
Page Speed Optimization:
Implemented strategies to improve page load times and overall site performance.
Local SEO:
Google My Business Setup: Established and optimized the Google My Business profile for better local search visibility.
Local Citations:
Ensured consistency of business information across local directories and platforms.
Key Features:
Targeted Keyword Strategy
On-Page Optimization
Technical SEO Improvements
Local SEO Enhancements
Results:
Keyword Position Improvement: Increased average keyword position from 26 to a peak of 5.05, marking a 791% improvement in ranking positions.
Top 10 Keyword Rankings: Achieved top 10 search rankings for all targeted keywords, significantly enhancing visibility and click-through rates.
Enhanced Local Visibility: Increased local search traffic and visibility in Eau Claire, leading to more inquiries from potential clients.
Higher Organic Traffic: Notable growth in organic traffic to the website, reflecting the effectiveness of the SEO strategies in attracting relevant visitors.
Increased Conversion Rates: Improved website usability and content relevance contributed to higher engagement and conversion rates, including more contact form submissions and project inquiries.













