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360 Detailing Web Design
Project type
Web Design
Location
Eau Claire, WI
Role
Lead Design Manager
Project type
Web Design & Google
Date
Jan 2024 - Current
Project Overview
Site Solvers was engaged to design and develop a modern, user-friendly website for 360 Detailing, a mobile car detailing service based in Eau Claire, WI. The primary goal was to create an online presence that showcases the company’s comprehensive detailing services, membership options, and convenient mobile service. The site needed to be functional, easy to navigate, and visually appealing to attract and convert potential customers.
Project Phases
Discovery and Planning
Client Consultation: Worked closely with the client to understand their services, target market, and specific requirements for the website.
Content Gathering: Collected detailed information about the various car detailing services, membership benefits, pricing, and service area.
Design and Development
Home Page: Designed to immediately communicate the key services offered, membership benefits, and the unique selling points of 360 Detailing. Featured prominent calls-to-action for membership sign-ups and booking services.
Services Page: Detailed the wide range of detailing services available, including specific options for different vehicle types such as coupes, sedans, SUVs, trucks, semi-trucks, watercraft, ATVs/UTVs, and aircraft. Included pricing, service duration, and booking options for each service.
Membership Page: Highlighted the benefits of becoming a member, including discounts and convenient doorstep service. Included a clear explanation of how the membership works and the associated costs.
Gift Card Page: Provided options for customers to purchase gift cards in various denominations for use towards detailing services. Included an easy-to-use form for selecting amounts and sending gift cards.
Contact Page: Included a contact form, phone number, email address, and operating hours. Provided information about the service area and how to reach the company for inquiries and scheduling.
Refer a Friend Page: Featured a referral program allowing customers to earn discounts by referring friends. Included instructions on how the referral program works and the benefits for both the referrer and the referred.
Launch and Optimization
Google My Business Setup: Ensured the business was listed and optimized on Google for improved local search visibility and customer engagement.
SEO Optimization: Applied SEO best practices to enhance the site’s search engine ranking and attract local customers looking for mobile car detailing services.
Live Deployment: Launched the website, ensuring all features were functional and the site was fully accessible across various devices.
Key Features
Comprehensive Service Listings: Detailed information about all available car detailing services, with clear pricing and booking options.
Membership Benefits: Easy-to-understand membership information with an emphasis on savings and convenience.
Gift Card System: Functionality for purchasing and sending gift cards, catering to customer gifting needs.
Referral Program: Integrated referral incentives to encourage word-of-mouth promotion and customer growth.
Responsive Design: Ensured the website was optimized for all devices, providing a seamless experience for users on desktops, tablets, and smartphones.
Results
Enhanced Online Presence: The website effectively showcases 360 Detailing’s services, leading to increased visibility and customer inquiries.
Improved Customer Engagement: Features like the membership program, gift card system, and referral incentives have enhanced customer experience and retention.
Local Visibility: Successful optimization on Google My Business has increased local search visibility, driving more traffic to the detailing service and boosting bookings.